What You Need to Set Up a Small Business in Australia
Most new business owners do this in the wrong order, and it costs them later. Before you spend a dollar on marketing, you need five things sorted: a domain that matches your name, a professional email address, a Google Business Profile, your core social profiles, and one link that ties it all together. Here's the order that works.
Get the domain before someone else does
Your domain should match your business name as closely as possible. If your first choice is taken, settle on a sensible alternative before you commit to that name on a sign, a logo, or packaging. Sort hosting at the same time so there's no gap between registering the domain and having something live on it.
Stop using a Gmail address for business
A professional email on your own domain, something like hello@yourbusiness.com.au, does more for credibility than most owners expect. A Gmail or Hotmail address on an invoice or business card reads as unfinished, even when the work behind it is good.
Set up your Google Business Profile properly
This is the step most new businesses skip or rush, and it's one of the most important for showing up in local search and on Google Maps. A profile that's verified and properly filled out, not just a name and a phone number, is what gets you found by someone searching nearby.
Get your social profiles live, correctly
Facebook, Instagram, and LinkedIn each need the right category, a real description of what you do, and contact details that match everywhere else. A half-finished profile someone stumbles on while searching for you does more damage than no profile at all.
Tie it together with one link
Once everything above exists, a single link, something like a Linktree, pointing to your website, your socials, and your contact details solves the "which link goes in my Instagram bio" problem easily.
Simkul Solutions handles everything from the domain onward for new and early-stage business owners across Australia, in the right order. If your setup is scattered, half-finished, or hasn't started yet, book a call and we'll tell you exactly what's missing.